Building on a decades-long career in technology across Fortune 500 companies and startups, I offer Fractional Marketing Communications Leader and Chief of Staff services.
An accomplished brand strategist and storyteller, I previously led global brand campaigns and multi-agency teams at Hewlett Packard Enterprise, activating the HPE brand through the largest corporate separation in history and enabling the company’s strategic pivot from hardware to cloud services.
Prior to that, I served as Chief of Staff in the Office of the CIO for HP Software and led all executive and employee communications for the national homebuilder, KB Home. In these roles and others, I've blended business and technical acumen, strategy, leadership, creative direction, program management, and communication skills to drive brand growth and become a trusted advisor to top executives.
From TV and digital ad campaigns to CEO speechwriting, acquisition integrations, product launches, change communications, customer events, and employee engagement programs, I excel at planning, storytelling, and driving complex initiatives for any audience.
From CEO transitions to customer event keynotes, video production, and town hall events. I'll help you reach your audience with the right message.
I launched the HPE “In Her Element” platform to champion inclusivity and inspire women and girls to pursue their passions through technology.
The program earned 11 awards, including Best Strategy, Best Brand Campaign, Best Digital Campaign, including recognition from the Anthem Awards, a spinoff of Webby Awards, honoring purpose and mission-driven work; AVA, recognizing creative excellence; and MarCom, recognizing excellence in marketing and communications.
I also served as Executive Producer on the film by the same name. “In Her Element,” presented by Hello Sunshine and Hewlett Packard Enterprise, is hosted by Meena Harris. It highlights how three revolutionary women – a rocket scientist, a music engineer, and a Formula E racing team CEO – are using technology to break down barriers and advance their fields.
I produced HPE brand content partnerships with the company’s advertising agency, Publicis Groupe. As part of a program to highlight HPE’s work in sustainability and technology renewal, we developed a short film with CNN's Great Big Story. The short film featured teenage artist Zayd Menk using reclaimed technology to build a scale model of London.
See inside the company’s Technology Renewal Centers.
While at HPE, I produced global brand advertising campaigns highlighting the company's B2B technology for cloud, servers, storage, and networking.
At the start of the Covid pandemic, we paused all in-flight brand advertising, and I produced a new TV ad featuring CEO Antonio Neri, along with a digital campaign focused on the company's technology and financing solutions to help customers adapt to their most urgent needs.
Learn about HPE Solutions
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