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I provide fractional Chief of Staff and Communications Leadership services to startups, enterprise teams, and agencies.
With 15+ years supporting C-level executives at Fortune 500 companies, I embed with teams to provide strategic operations support, communications leadership, and executive advisory services.
I previously led global brand campaigns and multi-agency teams at Hewlett Packard Enterprise, activating the HPE brand through the largest corporate separation in history and enabling the company’s strategic pivot from hardware to cloud services. I also served as Chief of Staff in the Office of the CIO for HP Software and led all executive and employee communications for the national homebuilder, KB Home.
In these roles and others, I've blended business and technical acumen, strategy, leadership, creative direction, program management, and communication expertise to drive brand growth and become a trusted advisor and force multiplier for top executives.
While I provide fractional leadership and strategic advisory services, my firm, Clear Aim Communications delivers a suite of communications strategy, planning, management, and content creation services for companies and agencies.
Brand Strategy - Align your brand positioning and business goals as the foundation of your communications
Strategic Communications - Plan, create content, and manage communications for executives, employees, partners, and customers.
Engagement and Change - Assess needs, develop strategy, and create messaging, materials, and experiences to drive change and business results.
At HPE, I launched the company's “In Her Element” platform to champion inclusivity and inspire women and girls to pursue their passions through technology.
The program earned 11 awards, including Best Strategy, Best Brand Campaign, Best Digital Campaign, including recognition from the Anthem Awards, a spinoff of Webby Awards, honoring purpose and mission-driven work; AVA, recognizing creative excellence; and MarCom, recognizing excellence in marketing and communications.
I also served as Executive Producer on the film by the same name. “In Her Element,” presented by Hello Sunshine and Hewlett Packard Enterprise, is hosted by Meena Harris. It highlights how three revolutionary women – a rocket scientist, a music engineer, and a Formula E racing team CEO – are using technology to break down barriers and advance their fields.
As part of a program to highlight HPE’s work in sustainability and technology renewal, I produced HPE branded content with the company’s advertising agency, Publicis Groupe and CNN's Great Big Story. We developed a short film featuring teenage artist Zayd Menk using reclaimed technology to build a scale model of London.
See inside the company’s Technology Renewal Centers.
While at HPE, I produced global brand advertising campaigns highlighting the company's B2B technology for cloud, servers, storage, and networking.
At the start of the Covid pandemic, we had to react to rapidly changing market conditions, in which traditional advertising was no longer relevant. We immediately paused all in-flight brand advertising, and with most travel shut down, I worked with agency partners to send production equipment to the home of our CEO, Antonio Neri.
In one week, we produced an entirely new TV ad and digital campaign focused on the company's technology and financing solutions to help customers address their most urgent needs.
Learn about HPE Solutions
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